A Great Taco – Inspired by San Felipe!

Look familiar?

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If you live in California, Arizona, Nevada, Utah or Colorado, you may have had a little taste of San Felipe without even knowing it. The Rubio’s restaurant chain, was inspired by a San Felipe taco, literally. The chain’s founder, Ralph Rubio visited our seaside town back in 1974, when he was a student at San Diego State, and made the fantastic choice of San Felipe as a spring break getaway.A Great Taco – Inspired by San Felipe!

A Great Taco – Inspired by San Felipe!

It was here that he picked up a fresh-from-the-Sea-of-Cortez fish taco, en-robed in a soft, warm tortilla and adorned with fresh salsa, lime juice, mayo and crisp cabbage, took a bite out of it and found his life forever changed. That may be a little dramatic, but it’s true that he returned home with taco fever. On a later trip to San Felo, he made sure to pick up a recipe for a delicious taco de pescado, and the dream to open up a fish taco restaurant continued to grow. In 1983, he and his dad bought an old restaurant and the first Rubio’s Fish Tacos was born, bringing a taste of San Felipe to San Diego.

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A Great Taco – Inspired by San Felipe!

Nowadays, the chain has grown to a huge scale, and you may well have had your first fish taco at a Rubio’s. However, there’s still nothing like the original, so make sure that you order up a plate of fresh fish tacos at one of San Felipe’s many little taco stands or restaurants on your next visit!

A Great Taco – Inspired by San Felipe!